Understanding audiences worldwide

Today, our ability to measure audiences is more important than ever, as the constantly expanding media landscape poses ever-greater challenges for broadcasters, media agencies and owners.

Our presence in more than 50 markets makes us a world leader in audience measurement, enabling our clients to better plan their advertising campaigns, negotiate airtime prices and launch new programmes.

Yet beyond the traditional broadcast outlets, we also enable clients to not only understand the viewing behaviour of their audiences, but also to ride the momentum of new media.

We do this in two ways in the UK: by operating audience measurement panels on behalf of BARB, and by providing our own range of bespoke audience planning and analysis tools including InfoSys, X*pert and SkyView, our bespoke RaPiDView solution for BSkyB.

Press Releases

27th January 2012 - 1 In 2 consumers research electronics purchases on specialist retailer websites but only 14% buy there

Kantar Media’s Online Shopper Intelligence report highlights that specialist electronics retailers are failing to convert browsers to buyers as 52% of shoppers buy from mass merchants like amazon.co.uk.

Pulse on the Economy

In this paper, we share how the convergence of two major influences – the economic recession and the “Social Media Revolution” – led to a research partnership between Kraft Foods and Cymfony, a Kantar Media company, to understand how the challenging economic climate affected consumers’ attitudes and behaviours regarding grocery shopping.

Media Monitoring & Evaluation

Global media monitoring and media evaluation requires precise media intelligence, something we promise you thanks to the integration of Presswatch and Millward Brown Precis.

Our broadcast monitoring, press cuttings, press monitoring, internet monitoring and media analysis is also informed by insights gained through over fifty years of experience previously known as TNS Media Intelligence, Tellex and Parker Bishop.

Audience Measurement

The audience measurement services we provide for organisations such as BARB go far beyond simply measurement.

Using the resources of software tools such as Infosys, Expert Software, X*pert, we ensure that TV measurement, radio measurement, and internet measurement all allow for more effective media planning using our PeopleMeter, VirtualMeter, Return Path Data and Portable People Meter PPM technologies.

KantarSport

KantarSport is our dedicated sports monitoring and sports research specialist unit that delivers genuine insights into the challenging sport and entertainment sector, playing a pivotal role in the sports sponsorship sector worldwide.

Working with sporting federations, sport rights holders, football clubs, sports clubs, teams, sports venues and sponsors across the globe.