Understanding audiences

Achieving huge viewing figures is always good. But numbers tell just a small part of the story.

It is our ability to add layers of insight to swathes of data that brings value to our clients.

This ability has evolved a great deal in recent years, as platforms have proliferated, audiences have fragmented and even the times people watch programming have shifted to suit them rather than broadcasters or advertisers.

Rather than being at the centre of people's lives, media consumption now has to fit around the edges.

That has led us to create a broad portfolio of tools that come together to create a unified solution across many platforms, ensuring that we always have the appropriate measurement, analysis and planning tools for your needs.

Amongst the most important and flexible of these are InfoSys and X*pert.

Press Releases

27th January 2012 - 1 In 2 consumers research electronics purchases on specialist retailer websites but only 14% buy there

Kantar Media’s Online Shopper Intelligence report highlights that specialist electronics retailers are failing to convert browsers to buyers as 52% of shoppers buy from mass merchants like amazon.co.uk.

Pulse on the Economy

In this paper, we share how the convergence of two major influences – the economic recession and the “Social Media Revolution” – led to a research partnership between Kraft Foods and Cymfony, a Kantar Media company, to understand how the challenging economic climate affected consumers’ attitudes and behaviours regarding grocery shopping.

Media Monitoring & Evaluation

Global media monitoring and media evaluation requires precise media intelligence, something we promise you thanks to the integration of Presswatch and Millward Brown Precis.

Our broadcast monitoring, press cuttings, press monitoring, internet monitoring and media analysis is also informed by insights gained through over fifty years of experience previously known as TNS Media Intelligence, Tellex and Parker Bishop.

Audience Measurement

The audience measurement services we provide for organisations such as BARB go far beyond simply measurement.

Using the resources of software tools such as Infosys, Expert Software, X*pert, we ensure that TV measurement, radio measurement, and internet measurement all allow for more effective media planning using our PeopleMeter, VirtualMeter, Return Path Data and Portable People Meter PPM technologies.

KantarSport

KantarSport is our dedicated sports monitoring and sports research specialist unit that delivers genuine insights into the challenging sport and entertainment sector, playing a pivotal role in the sports sponsorship sector worldwide.

Working with sporting federations, sport rights holders, football clubs, sports clubs, teams, sports venues and sponsors across the globe.