Keep your eye on the ball.

The sport and entertainment sector plays to a unique set of rules, requiring research and monitoring born of both experience and flexibility.

That's why we created KantarSport, a dedicated media and market research specialist unit that combines specialist knowledge with Kantar Media's global resources to deliver genuine insights into this challenging sector.

This plays a pivotal role in the sports sponsorship sector worldwide, as we enable sponsors to not just understand and evaluate the available options, but also to optimize the ROI they achieve from every event.

Crucially, such analysis is not delivered from an ivory tower. We work with literally hundreds of sporting federations, rights holders, clubs, teams, venues and sponsors across the globe, from FIFA to F1, and from the o2 to U2. Just as importantly, we assess sports sponsoring actions before, during and after events, comparing numerous indicators to guarantee the reliability of reports.

As the lines between sport and entertainment continue to become more blurred, this far-reaching understanding informs everything we do, allowing us to offer a truly holistic approach, which combines with our proven monitoring and evaluation techniques to give our clients cost-efficient access to insights that drive consumer engagement.