See what your audiences see.

TV is the single most important medium for creating impact for your sponsorship and presenting your message to the world at large. A fact made ever more true by the steady proliferation of digital media.

But how can clubs, federations and potential sponsors truly understand the value, reach and impact of their messages and images on television?

Well, that's when we Sportsi comes into play. This key media tool uses not one but two discrete pieces of software to accurately measure both the exposure and the actual value of your sponsorship from the global broadcast feeds we have recorded. It then analyses the presence of every pre-selected logo, including its size, length and type of exposure.

In so doing, SportsI creates comprehensive data that allows you to benchmark actual value by comparing exposure to similar lengths of advertising that are then weighted to reflect the differing impacts of various types of sponsorship exposure as compared to TV advertising.

This system allows automatic and straightforward comparisons to be made between the data for different events on a like for like basis. It also makes it possible to compare time periods, different exposure types, unclear and clear branding, different stadia and sports, as well as different types of broadcast, broadcaster and programme type.

This in turn can inform decisions about future sponsorship initiatives, as well as enabling you to understand how event performance is changing year on year, and even whether media owners are delivering on contracts.

When value, accountability and credibility count, we have the means with which to both measure and understand them.