Analysis that is allied to your needs

While we exist to offer insights, we are also here to do so in a way that meets your needs exactly, whilst leveraging our multimedia monitoring services in order to minimise costs.

So when you require custom evaluation analysis reports, we will be guided by your requirements from the outset.

Our analysis enable you to understand your position within the media, determining and demonstrating the effectiveness of every campaign and key message; a process which can also involve target audience profiling to assess the percentage of your audience reached, as well as the ability to monitor campaign impact on consumer perceptions and behaviour.

These customised reports can be supplied in a format that suits your needs, from Guidelines, which include a bound report, interactive .pdf and online archive via our MoreThanNews portal, through to Executive Summaries, which are suitable for circulation throughout your organization.

These are just some of the key performance indicators used in our custom reports:

• Analysis of tone of reporting

• Share of voice

• Competitive position within features

• Key message penetration

• Trend analysis

• Competitor benchmarking

• Prominence of mention

• Issues analysis

• Hit List and Key Journalist tracking

• Proactive v Reactive coverage

• Journalist audits

• Breakdown by international market