News & Resources
Understanding the media landscape is a big part of what we do. So in this section you'll find up to date stories about the latest developments in media across the globe.
You'll also find a wealth of resources to help you gain even more insights into your place in the wider media world.
1 In 2 consumers research electronics purchases on specialist retailer websites but only 14% buy there
Kantar Media’s Online Shopper Intelligence report highlights that specialist electronics retailers are failing to convert browsers to buyers as 52% of shoppers buy from mass merchants like amazon.co.uk.
The Chinese New Year in Next Growth Cities
Researchers from across WPP, including representatives from Global TGI and our Chinese partners CNRS-TGI, have collaborated to produce a groundbreaking study into consumer behaviours in China.
Kantar Media Prepares Illegal File-sharing Pilot Survey Report for Ofcom
A Kantar Media report for Ofcom examining the most effective ways of conducting research into illegal file-sharing.
Kantar Media Reports Super Bowl Spending Reached $1.72 Billion over the Past 10 Years
On February 5th, two football teams will take the field in Indianapolis to vie for the Super Bowl championship trophy. Millions of TV viewers will tune in for the game and many will also attentively watch and critique the Super Bowl commercials airing during breaks in the gridiron action. While one football team will emerge a singular winner, the competition among advertisers is likely to produce multiple claims of victory according to the scorecard used. Ultimately, each marketer will determine for itself whether the Super Bowl was an effective marketing investment.
Kantar Media to acquire leading Chinese social business intelligence agency CIC
Kantar Media, the media research and insights division of Kantar, has expanded its social media offer in China with the acquisition of CIC, a leader in the Chinese Social media listening and analysis industry.
Tapping into New Year’s Resolutions
With New Years approaching many marketers will seek to profit from all the resolution making that goes on. One of the most common is to get in shape. Latest insight from Kantar Media's TGI survey reveals that 14 million British adults aged 15+ say they do a lot to keep in shape.
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