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Spotlight: Spain

Country Focus

As Spain hits the headlines with speculation about a possible Greek style budget deficit, we thought we would take a quick look at the country's media.

The figures were prepared by Global TGI who produce media consumption and consumer surveys in markets worldwide. Global TGI are part of Kantar Media.

TV

62.63% of viewers watched less than 10 hours of TV per week

20.83% watched between 15 and 20 hours per week

32.03% of the audience tune in to Fútbol: Selección Española each week

Internet

44.61% access the internet from home

22.05% access from work

4.38% from internet cafes

Mobile

70.07% receive adverts on their mobiles

30.35% regularly receive adverts on their mobiles

39.71% occasionally receive adverts

62.19% never respond to adverts on their mobiles

 

and... 35.18% said lager was the type of draught beer they most often drink.

 
 
 
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Our broadcast monitoring, press cuttings, press monitoring, internet monitoring and media analysis is also informed by insights gained through over fifty years of experience previously known as TNS Media Intelligence, Tellex and Parker Bishop.

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The audience measurement services we provide for organisations such as BARB go far beyond simply measurement.

Using the resources of software tools such as Infosys, Expert Software, X*pert, we ensure that TV measurement, radio measurement, and internet measurement all allow for more effective media planning using our PeopleMeter, VirtualMeter, Return Path Data and Portable People Meter PPM technologies.

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KantarSport is our dedicated sports monitoring and sports research specialist unit that delivers genuine insights into the challenging sport and entertainment sector, playing a pivotal role in the sports sponsorship sector worldwide.

Working with sporting federations, sport rights holders, football clubs, sports clubs, teams, sports venues and sponsors across the globe.

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