Researchers from across WPP, including representatives from Kantar Media, Global TGI and our partners CNRS-TGI, have collaborated to produce a groundbreaking study into consumer behaviours in China.
The study delivers unique insights, data and remarkable photos revealing new and exciting opportunities for brand success in China.
For a summary, video and to download the entire report, please follow this link.
A pdf of the report can be viewed below:
4th May 2012 - The Kony campaign; What It tells us about marketing to Britain's young people
The activist group ‘Invisible Children’ set a world record earlier this year when their ‘Kony 2012’ video campaign went viral – it was viewed over 100 million times in less than a week. Insight from Kantar Media’s latest Youth TGI survey reveals that Britain’s youngest consumers are a skittish bunch – marketers must therefore adapt quickly to engage them effectively.
In this paper, we share how the convergence of two major influences – the economic recession and the “Social Media Revolution” – led to a research partnership between Kraft Foods and Cymfony, a Kantar Media company, to understand how the challenging economic climate affected consumers’ attitudes and behaviours regarding grocery shopping.
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