Maestro version 1.4 provides expanded use of Social Media Metrics outside the standard dashboard; enhances multi-language dashboards and user interface options
WATERTOWN, MA Cymfony, a Kantar Media company, is
introducing a new integration option for accessing social and
traditional media metrics - Cymfony Widgets - that will make it
easier and faster to monitor conversations within
other workplace applications.
The new feature is included in the latest release of
thecompany's third-generation listening platform, Cymfony Maestro
v1.4. Cymfony widgets complement the existing social media
listening, analysis, and engagement performed in the standard
Maestro dashboard by delivering metrics right to the desktops of
busy executives who need to monitor activity. Cymfony Maestro's API
enables the deployment of Cymfony widgets to a corporate portal,
employee dashboard
or other web-based or desktop application.
"Cymfony widgets provide valuable touch points to
key social media metrics for
hundreds if not thousands of users across an enterprise - without
the need to go directly into Maestro. This highly relevant and
timely access to key market data will enable customer-driven
businesses to respond more effectively - and more knowledgably - to
real-time events based on consumer conversation and sentiment.
Customers have responded very positively to Cymfony Widgets and the
instant benefits they bring to their
organizations,"
Richard Pasewark, Cymfony's General Manager.
Another significant enhancement in the Cymfony Maestro v1.4
release is role-based security. This feature, which is configurable
based on client requirements, provides finegrain level access to
the underlying data set and Maestro functionality. A new
architecture manages access by users and groups, based on
pre-defined roles and better supports future product expansion.
This, along with Cymfony Widgets, supports Cymfony's expanding
integrated offerings with global partners.
The latest Maestro release also addresses specific needs of
global clients serving
markets that span many languages. Driven by client demand, Maestro
v1.4 provides a new tabbed view of posts in both source and English
language versions, enabling more succinct and timely analysis of
relevant social media inputs. Other key interface enhancements
expand the depth of monitoring and analysis by allowing greater
degrees of refinement when searching, filtering posts or rolling up
subsidiary data to provide an aggregated view.
About Cymfony
Cymfony, a Kantar Media company, provides market influence analytics by scanning and interpreting the millions of voices at the intersection of social and traditional media. Combining powerful automated analysis with expert human interpretation, Cymfony provides research solutions to help better understand consumer preferences, competitor strengths and weaknesses, and other information critical to a company's reputation, brands, products and employees.
Cymfony works with marketing, research and PR professionals worldwide, offering a range of packaged and custom services to address specific intelligence requirements, such as social media strategy, consumer opinions and trends, customer satisfaction, PR measurement, and reputation management.
About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world's multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors - Intelligence, Audiences, TGI and Custom.
Kantar Media companies also include Compete, Cymfony and SRDS.
Drawing upon the deepest expertise in the industry, Kantar Media
tracks more than 3 million brands and delivers insight to more than
22,000 customers
worldwide.
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