Kantar Media, the leading provider of media and market insight, won three awards at the prestigious AMEC (International Association for Measurement and Evaluation of Communication) Awards held in London on 17 November. 

Short-listed for five awards, the monitoring and evaluation agency won the gold award in the 'Best use of communications measurement: business to business' category for its work with The Society of Motor Manufacturers and Traders Limited (SMMT).   This project consisted of analysing over 24,000 articles over a year in relation to the Government scrappage scheme and showed how opposition had moved to positive industry support.

Kantar Media also won silver and bronze awards in the 'Best use of measurement for a single event' for EDF Energy and 'Best use of communication measurement: business to consumer' for Diageo respectively.   Its work with EDF Energy on the Dartford energy black out and its media impact and for Diageo evaluating attitudes towards alcohol highlights the broad range of evaluation that Kantar Media undertakes for its clients.

The insight company was also short-listed for two different projects in the 'Best use of social media measurement' for its work with Kraft and Tchibo.  For Kraft, Kantar Media evaluated how consumers were using social media in a severe economic climate and how this affected attitudes to grocery shopping.

Madeleine Kernot, Managing Director, Kantar Media Intelligence UK stated: "We are very proud to have worked together with our clients who have invested in media measurement and together we have won three awards.  In the current economic climate, it is vital that those embarking on PR campaigns continue to evaluate media coverage to ensure that PR return-on-investment can be proved."